Building a business
How He Built a Water Business From Scratch
How a personal water problem became RKIN, and how customer feedback shaped the products that followed.
8 conversations · 7 shows
Behind the business.
The early days, the lessons customers taught me, and the decisions behind RKIN. Listen in, from the first interviews to the latest conversation.
8 episodes · newest first
Founder story
What’s Really in Your Water?
From Uzbekistan to entrepreneurship, learning from customers, and making water filtration easier to understand.
Water, explained
What Questions Should We Ask About Our Water?
Questions to ask about the water coming into your home and what to consider when choosing a filtration system.
Founder story
Clean Water and Smart Decisions
The personal experiences behind RKIN, the first customers, and the questions that guide better water decisions.
Building a business
Want to Crowdfund Successfully? Use Feedback & Earn Trust.
Customer feedback, earning trust, and the thinking behind the RKIN U1 crowdfunding campaign.
Water, explained
What’s in Your Water? Part 2
A second conversation about water filtration and the questions homeowners bring to RKIN.
Water, explained
What’s in Your Water? Part 1
How countertop reverse osmosis fits into everyday life, including for people who rent their homes.
Water, explained
Hidden Hazards in Your Tap Water
A conversation about water filtration choices, point-of-use versus whole-home systems, and water softeners.